Arthik · Vol ISat, 18 Apr · New Delhi

Stop guessing.
Start knowing.

Your dashboard shows charts. You wanted an answer. There’s a difference.

Start free
Free to startAES-256 · end-to-endNo data ever soldBuilt in India
01Selected · conversations

Questions a dashboard can’t answer.

Four exchanges, lightly edited. Names changed. Numbers real.

01Travel · discretionary

Can I afford a Goa trip next month?

— You, in the chat

Yes. Just not from salary.

Your Kotak has ₹18,400 sitting idle since January. Trip is ₹24,000.

Skip next month’s ₹4,120 Zara order — you’re clear without touching rent.

Arthik · 14:32 · Wed

02Debt · optimisation

Prepay the home loan, or raise my SIP?

— You, in the chat

Raise the SIP.

Loan costs 8.6%; your SIP returns 12.4%. After 80C, effective gap is ~5.5%.

Every ₹10K added to the SIP beats prepaying by ~₹550/year.

Unless the loan keeps you up at night — that’s a different question.

Arthik · 21:08 · Sun

03Spending · patterns

Where did ₹42,380 go on Swiggy this quarter?

— You, in the chat

Thursdays and Sundays.

₹18,700 on 3pm office coffee — 43 orders, all between 3 and 5pm.

₹23,680 on weekend dinners, mostly solo.

Want to cut ₹10k/month? Start with the afternoon order.

Arthik · 09:41 · Mon

04Taxes · 80C

How do I hit 80C before 31st March?

— You, in the chat

₹88,000 still on the table.

You’ve used ₹62K of the ₹1.5L limit — PF auto-deductions from salary.

Top up your ELSS SIP by ₹88k before March 15. Saves ~₹27,500 in tax.

Don’t buy new insurance for this. Your cousin is lying.

Arthik · 18:17 · Fri

02The difference

The chart doesn’t tell you what to do.

₹28,400 on food delivery. One shows you a bar. The other tells you what to do about it.

Arthik · says

You’re ₹8,400 over on dine-out this month. Last two months you spent ₹19–20k; you’re already at ₹28,400 with a week left.

Cook Tuesday and Thursday this week and you’re back to baseline. Or don’t — but now you know.

The old way

This month · by category

₹98,720 spent

  • Food & Dining
    ₹28,420
  • Shopping
    ₹15,200
  • Transfers
    ₹44,000
  • Entertainment
    ₹6,780
  • Utilities
    ₹4,320
03The ledger

You don’t know where ₹42,000 went last quarter.

Every line moving through your account, parsed and labelled. No manual tagging. No guess-work.

  • Salary creditsSAL · NEFT · IMPS
  • UPI transfers, every appNPCI · PhonePe · GPay
  • EMIs & NACH auto-debitsNACH · ECS
  • SIPs & mutual fund foliosBSE · CAMS · KFintech
  • 80C instrumentsELSS · PPF · LIC · FD
  • Credit card billsall networks
  • Rent & depositsmonthly recurring
  • Food deliverySwiggy · Zomato · Eatsure
  • Ride-hailingUber · Ola · Rapido
  • SubscriptionsNetflix · Spotify · 40+
  • Splitwise settlementswhen labelled
  • Refunds & reversalsauto-reconciled

If your money does it, Arthik sees it. If it doesn’t, tell us once — and it will next month.

04From the editors

Every finance app assumes you’re a CA.

On dashboards

A dashboard shows data and expects you to do the thinking.

That only works if you’re a CA. You’re not a CA.

The thinking was supposed to be its job.

On ‘AI’ apps

Most “AI finance” apps are ChatGPT with a ₹ symbol glued on.

They don’t read your statement. They don’t know you ate at Khan Chacha twice last week.

We do.

On why we’re here

A family friend who understood finance was always an unfair advantage.

One that depended on who you were born to.

We’re building the one you weren’t born with.

“A dashboard is a map. You asked for a friend to walk you home.”
— The Arthik desk
05Terms of trust

Finance apps already sold your data.

We wrote down the things we promise and will not break. If we ever do, it is time to stop using us.

  1. I.

    Encrypted from the first byte.

    AES-256, at rest and in flight. Our own team can’t read your statements.

  2. II.

    Processed on our own servers.

    Your statement never leaves our infrastructure. No third-party APIs touch your raw data.

  3. III.

    Never sold. Not once.

    We don’t sell your data. Not to banks, advertisers, or credit bureaus. Ever.

  4. IV.

    Delete in one tap.

    Ask for deletion — it’s gone in 30 days. Certified. No small print.

Aside · mobile

For now, Arthik lives in your browser. An Android app is in the works — honest, and worth the wait.

See what’s coming on mobile

¶ The invitation

Stop guessing.
Start knowing.

Free to start. Your statement, your questions, honest answers. Take the first one for a walk.

The Arthik desk · New Delhi · 18 April 2026